Svensk Form presents “Swedish Love Stories” in Milan 12-17 april 2011

For the third consecutive year Svensk Form is organising the Swedish Love Stories exhibition during Milan’s Design Festival at the prestigious Superstudio Píu in the middle of Zona Tortona. Last year the focus was on Dalarna; this time we shine some light on Västra Götaland on an even larger and more ambitious scale.

Time: April 12 – 17 2011

Opening Party Tuesday 12 April, 20.00 – 23.00 – Invitation Only.
Ms Ruth Jacoby, the Ambassador of Sweden to Italy will inaugurate the exhibition together with the Director General of VisitSweden, Mr Thomas Bruhl, CEO of Svensk Form, Eva Kumlin and representatives from Västra Götaland.

Place: Superstudio Piu, Temporary museum for new design, Via Tortona #27, Milan

Thanks to: Gala Wines, Nudie Jeans, Region Västra Götaland, UPM, VisitSweden and the Council for the Promotion of Sweden

Exhibitors / Swedish Love Stories 2011

EXHIBITING DESIGNERS AND COMPANIES

Among this year’s companies you’ll find Ateljé Lyktan, Bsweden, Dala Ledstång, Huawei, Garden Attitude, Gemla/Tengbom, Gärsnäs, Horreds, Inredia, Kasthall, Månses Design, Nola, No Picnic, Olby Design, The Fifty Fifty Projects, Pappelina, Röshults, Skargaarden, String, Support Design och Volvo Trucks. In addition there are over twenty individual designers such as Alexander Lervik, Anna von Schewen, CKR, David Taylor, Designstories, Kerstin Sylwan & Sara Danielsson, Elisabeth Björkbom, Jeanette Lennartsdotter, Johan Carpner, Karlsson & Björk, Katrin Greiling, Lukas Dahlén, Marcus Johansson, Marie Dreiman, Mia Cullin, Maria Westerberg, Monika Gora, Roberto Cardenas, Thomas Bernstrand and Thomas Malmberg.

Västra Götaland is represented by Anna Elzer Oscarson, Annika Svensson, Almedahls, Brikolör, Carina Cresta The Make Fun Project, Fredrik Färg, F.O.V. Fabrics, Fulo (Olof Nordenson and Ulf Jevin), Guldåker Snickeri, Josefin Strid, Josefin Wiel Fredén, Karl-Oskar Ankarberg, Kristina Sahlqvist, Little Red Stuga, Maria Sandberg, Modern Times (Rasmus Malbert and Johannes Tjernberg), Nudie jeans, Oxeon, Pamela Lindgren, Sami Kallio, Staffan Holm, Inredia. The cultural office of the Region Västra Götaland leads the project. Selection and concepts: Ulf Linder, White Architecture, Anna-Stina Lindén Ivarsson, Svensk Form Väst and KHVC – The Craft Center.